Developing a unified trend destination that achieved 50% weekly return rates and became the platform's most visited page.

From 9 teams to 3 pillars. Redesigning the structure of a fragmented unit into a streamlined team able to support long-term business growth - no matter the direction.

Delivering Marketing strategy in collaboration with community experts to launch an inclusive campaign including ongoing content strategy that celebrates diversity.

The design and facilitation of a cross-functional planning workshop and framework to enhance collaboration and shift focus from volume to value-added narratives.

Guiding the content strategy transformation for a major European fashion platform to ensure regulatory compliance while enhancing customer engagement.